$26.99 $18.35

Covert Cows And Chick-Fil-A-Hardcover

How Faith, Cows, And Chicken Built An Iconic Brand

by: Steve Robinson

$26.99 $18.35

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Product Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6. 8 billion in annual sales in 2015--and was... Show More

Product Specifics

  • Item ID 703029
  • # of Pages 224
  • Format Hardcover
  • Date Published Jun. 11th, 2019
  • ISBN-10 1400213169
  • ISBN-13 9781400213160
  • Publisher Nelson/word Pub Group
  • Language ENG

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